Target itself in political hot water in early August when it was revealed that it donated $150,000 to MN Forward, a group that supports gubernatorial candidate Tom Emmer, who has aligned himself with radical anti-gay groups. Despite CEO Gregg Steinhafel’s Aug. 5 apology on the company's site, Target lost one-third of its buzz score in the course of 10 days.
Although Target’s score recovered modestly from Aug. 12 through Aug. 24, it sunk again due to a rash of major newspaper op-eds, blog posts and publicity surrounding televised boycott ads from MoveOn PAC.
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