From an interview with Walker Evans
clipped from www.columbusunderground.com Norka Futon only closed their doors on January 31st, but the retail space at 780 North High Street won’t be sitting empty for long. The Voodoo Denim Lounge will be opening up in that space in mid-March and bringing a variety of clothing brands to Short North shoppers.
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Walker Evans: First tell us a bit about the location, and why you picked it?
Jimmy Schaub: We picked it because we want to be a destination store, and the Short North has created the only urban lifestyle shopping experience in Columbus. Everyone involved with Voodoo has been involved in Short North area for a while now, and wouldn’t want to do this in any other area. We believe in the growth of Columbus and are excited to have a small hand in that! The vibe and layout of the store are unique to anything that’s available in Columbus at this time and we are excited to share that with everyone. We are taking over the old Norka spot which is a huge open space with lots of room to do some fun stuff with our layout.
WE: What caused you to want to go into retail?
JS: We all have a passion for the fashion industry, and it’s fun to be able to introduce some new lines to Columbus. We also have Kevin Van Order (previously of Dr Mojoe) as a part of our team and I think that anyone who has ever spoken with him can just feel his excitement for the denim industry. It really is contagious and I believe we’ve got a great team on our hands.
WE: What sort of lines or styles are you going to be carrying?
JS: We will specialize in premium denim but will also carry other types of apparel and accessories. We are excited to bring Vintage 1 to Columbus. Other lines we will be carrying are J Brand, AG, William Rast, Prvcy, Seven for all Mankind, Siwy, Splendid, Ella Moss, Scotch & Soda, Plain Jane, Diesel, Hudson, JJ Winters Handbags, Tart, Alternative Apparel, Badcock and several others.
WE: What type of customers are you catering toward?
JS: Not to sound too cliche, but we really are focusing on having something for everyone. Our product will be for all ages, different lifestyles, and different price levels. We want anyone to be able to walk into our store and be able to find something for all types of occasions.
WE: When is the opening date scheduled and are there any grand opening events in the works?
JS: Our target opening date will be either March 11th or March 18th, depending on construction. We will be having a grand opening event, and we will have that information on that soon!
More information can be found online at VoodooDenimLounge.com.
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