Monday, March 16, 2009

Neighborhood Launch: Developer doesn't shy away from putting up more condos, townhomes

clipped from www.dispatch.com
<p>A mix of architectural styles is one attraction of the Neighborhood Launch project, which is growing along Gay Street Downtown.</p>
When most condominium buyers have quickly fled to the sidelines, developer Jeff Edwards is
pondering an important question.

Should I build more townhomes or one-bedroom condos next?

Edwards Cos.' Neighborhood Launch project, which covers several city blocks east of the
intersection of 4th and Gay streets, is one of the exceptions to the recent condo downturn. The
neighborhood aspect of the project -- Downtown condos you don't need an elevator to reach -- is a
major selling point.

So, too, are the unique finishes and architecture, not to mention a temptingly low mortgage rate
and partial property-tax abatement. Edwards has nearly completed the first 47 units of the 300-unit
project and this spring will begin building the next phase.

The project is drawing star power, of sorts.

Ohio Secretary of State Jennifer Brunner and her husband bought two units and turned them into
one. Former Ohio State University football player Anthony Gonzalez owns a unit, too.

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